Pop(inski) Culture

As I've written before, one of the best reactions a customer or user can have when they see a product is "Wow, they know me!" Companies like Muze Clothing, which makes tee-shirts with movie quotes, base much of their business on getting that reaction from customers. If Muze has a tee-shirt with a quote that you yourself have used, you'll spend money on it because it feels so personal and authentic.

That's how I felt watching this awesome promotional video (below) for Wii's new Mike Tyson Punch Out game (h/t Mike Leahy). When I was a kid I spent hours playing Punch Out and watching my siblings do the same. It's the kind of connection that feels very personal and authentic. For instance, even putting the video game aside, I'd be much more likely to buy a tee-shirt that had a Punch Out character on it than just some tee-shirt from the Gap. Check it out: